Zimbabwe, a nation resplendent with natural beauty and cultural heritage, is poised to become a leading destination on the global tourism map. Among its many treasures, the province of Manicaland stands out as a gem, offering a unique blend of landscapes and historical significance. Manicaland is home to the breathtaking Eastern Highlands, a haven for nature enthusiasts. Verdant mountains, cascading waterfalls, and lush forests paint a canvas of unparalleled beauty. The region’s popular spots, such as Nyanga National Park and ChimanimaniMountains, attract adventure seekers and those seeking tranquility alike. However, there is a myriad of other lesser known tourist destinations within the region.
The government of Zimbabwe has gone on an offensive campaign to boost tourism starting with the Eastern Highlands focusing on the region south of the provincial capital Mutare up to the Save River which is bridged by the majestic Birchenoughbridge. Dubbed as the Save Beach Tourism Jamboree, the tourism campaign will highlight tourist attractions such as the Vumba Mountain Range where a golf tournament will be held at the Leopard Rock Hotel, the Nyanyadzi hot springs, Chimanimani’s Bridal Veil Falls, Nyachowa Falls amongst many other less known attractions.
The jamboree will conclude on the banks of Save river close to the Birchenough Bridge where beach volleyball, cricket and other sports will be played and attractive prizes are on offer. A musical concert with top Zimbabwean artists such as Alick Macheso, Nicholas Zakaria, Sandra Ndebele, Saint Floew and high flying Mokoomba band will be held to earmark the beginning of the tourism campaigns which will potentially bring tourist activity within the region.
At the time of its completion in 1935, the Birchenough Bridge was the World’s third longest single-arch suspension bridge. The bridge, spanning the breadth of the Save River measures ~329 metres or ~1,080 feet in length. It is a stunning resemblance of the Sydney Harbour Bridge with which it shares the same structural designer, Ralph Freeman (1880-1950), of the Freeman Fox & partners also responsible for the Otto Beit Bridge or the First Chirundu Bridge (1938-9). However, Birchenough Bridge is only a meagre one-third of the total length of the world renowned Sydney Harbour Bridge in Sydney, Australia.
While Zimbabwe’s tourism sector holds immense promise, challenges such as infrastructure development and marketing persist. Improved accessibility to remote attractions, coupled with targeted marketing efforts, could unlock the full potential of these hidden treasures.
In recent years, Zimbabwe has made strides in promoting sustainable tourism. Conservation efforts, community involvement, and eco-friendly practices are becoming integral to the industry. These initiatives not only preserve the natural wonders but also contribute to the well-being of local communities.
As Zimbabwe aims to position itself as a premier tourist destination, collaboration between the government, private sector, and local communities is crucial. Investment in infrastructure, effective marketing strategies, and a commitment to sustainable practices will pave the way for a thriving tourism industry that benefits both visitors and the nation.
Zimbabwe’s tourism narrative is evolving, with the abundant tourist attractions at heart, inviting the world to discover the wonders that await in this diverse and culturally rich land. The journey has begun, and the potential for Zimbabwe to shine brightly on the global tourism stage is within reach.
