Omnisient, founded in December 2019, has swiftly emerged as a vanguard in the realm of privacy-preserving data collaboration. The company’s platform is an exemplar of the privacy-by-design philosophy, facilitating secure and insightful data collaborations without compromising individual confidentiality. With a portfolio that currently encompasses 160 million consumer profiles, Omnisient is playing a pivotal role in enabling underserved populations to access crucial financial services such as loans and insurance.
The Series A investment, led by Arise—a firm renowned for backing African financial service providers and fintechs that champion financial inclusion—marks a significant milestone for Omnisient. The funding will underpin the startup’s strategic expansion into the UK, US, and Middle Eastern markets, broadening its impact and facilitating new partnerships with major data providers.
Jon Jacobson, co-founder of Omnisient, expressed the transformative potential of the investment, stating, “Our mission is to create the world’s largest repository of alternative consumer data to drive financial inclusion. This investment from Arise will not only allow us to scale but also to forge alliances with larger data providers, enabling banks and insurers to extend their services to millions more individuals worldwide, thus advancing financial inclusion on an unprecedented scale.”
The funding round remains open as Omnisient seeks to establish strategic partnerships, particularly in the US market and within the retail media sector, to further augment its growth trajectory.
Gavin Tipper, CEO of Arise, underscored the alignment between the investment and Arise’s strategic vision. “This investment aligns seamlessly with our objective of leveraging cutting-edge fintech solutions to catalyse growth within Africa’s financial services sector. Omnisient’s innovative technology will assist banks and data providers in discovering new customer segments, unlocking novel revenue streams, and fostering financial inclusion.”
Omnisient’s progress signifies a noteworthy evolution in the intersection of data privacy and financial inclusion, presenting a compelling case for the transformative power of fintech in global financial ecosystems.
