Photography has the unique ability to freeze time and capture moments that define a generation. It allows us to explore history, one photograph at a time. As we celebrate Africa Day, we turn our attention to African creatives who are shaping today’s culture. Among them, Zimbabwean talent Tinashe Gakaka, known as Gaxx, stands out in the Zimbabwean photography scene.
Gaxx is the founder of Gaxx Photography & Kreate, which are leading creative forces in Zimbabwe. A self-taught photographer and an endless dreamer, Tinashe’s passion goes beyond just taking pictures. He specializes in high-end concept, lifestyle, and corporate photography, creating images that tell powerful stories.
Tinashe has worked with many well-known brands and artists. His impressive client list includes GQ South Africa, the British Council, Jameson, Chivas, Burna Boy, Omah Lay, Hyundai, Club Animal, Jumeirah Hotels, Redan, TDW, and Cyrex. His work has been featured in top publications like Vogue Italia and displayed in renowned galleries such as Pikicha Gallery.
Tinashe’s journey in photography started with a simple love for capturing moments. Over the years, he has honed his skills and developed a unique style that sets him apart. His dedication and hard work have earned him a reputation as one of Zimbabwe’s top photographers. Each project he takes on is approached with creativity and precision, ensuring that every image is a masterpiece.
But Tinashe’s vision extends beyond photography. He believes in using his art to explore and express deeper meanings. He wants to show the world what it means to be African through his photographs, capturing the beauty, struggles, and triumphs of his continent. This vision drives him to continuously push the boundaries of his craft. As we honour Africa Day, we celebrate not only the rich heritage of the continent but also look at contemporary creatives shaping African narratives such as Tinashe Gakaka.
Through a carefully curated selection of photographs, Tinashe shares his thoughts on his journey and what it means to be African. His images are not just pictures; they are stories that reflect his experiences and his dreams as shared in a short interview with The Southern African Times. His images invite viewers to see the world through his eyes and appreciate the rich culture and heritage of Africa.
SAT: The name Gaxx Photography is now synonymous with visual excellence in the Zimbabwean photography scene. When was the first time you picked up a camera and decided to intentionally pursue photography?
TG: So the first time I held a camera was actually on the 7th of May in 2017. It was the most testimony-induced moment I’ve ever experienced. It was actually the day after I bought my camera and I had to step in and shoot a beauty pageant. With no experience whatsoever, I just dove into the deep-end and learnt on the job.
The moment I realized I wanted to intentionally pursue photography, was when I realized the way I evoked an emotion in the viewer and how I made the client/ model feel. Being able to shift someone’s perspective about themselves was the real reason why i wanted to go for this.
SAT: Can you walk us through your visual style and photography philosophy? Why do you take pictures?
TG: My visual style of photography is editorial and minimal retouching. I believe in enhancing the image without altering the authenticity of the art. I also focus on telling the stories of women of color through my work. We want to create a space in which women can express themselves visually, emotionally and without boundaries.
I take pictures because I believe it translates what’s in my head to the viewer’s eyes without words. Words can get really enigmatic when it comes to expressing what’s on my mind.
SAT: Can you tell us the story behind these selected photographs?
TG: The story behind these selected images is showing how, when images are captured with intention & depth, the viewer can appreciate & depict multiple perspectives, as I try hard to put layers to the work, in the way I colour-grade, use light and composition.
SAT: What does being African mean to you and how do you express it in your work?
TG: Being African to me is simply Authenticity and the Origin of creativity. We are true originators of creativity and we set the trend & pace. It shows in our colors, textures, and aura. You can’t hide it.
SAT: What is your creative process like when approaching shoots?
TG: So when I approach shoots, I work backwards. It’s always, “ What we are going for, and what is the goal behind the shoot?” We first work on the location/set, which in turn helps to set the tone for wardrobe, hair, make up and finally the model. I believe all these factors work together in creating a mood / aesthetic.
SAT: Milestones don’t come without challenges. What have been some of the challenges you have faced and how have you overcome them?
TG: I think one of the biggest obstacles I’ve faced is having a creative block, and it really came from comparison and giving myself unnecessary pressure to push out as much content as possible. Taking a step back and crafting at my own pace and creative timeline helped me open up.
SAT: African content continues to break barriers as the appetite for creativity from the continent keeps growing. In your own words, what can Zimbabwean creatives do to capitalize on this attention?
TG: I believe Zimbabwean artists need to dive more into the cultural spaces, learn more about our origins, and use that to fuel our art direction. We should seek to have our own creative identity, and to collaborate more with artists.
SAT: You’re the founder of two creative businesses, Kreateand Gaxx Photography. What business advice can you share with aspiring entrepreneurs?
TG: The biggest investment you can make is in yourself. Put more time and effort into that. You are your brand and that’s what separates you from the rest. You have to stand out to be outstanding.
SAT: What are your plans for the rest of 2024?
TG: We are working on more international and regional projects, workshops, collaborations and growth within the concept and corporate industries. We want to give a platform to the younger creatives to catapult themselves to greater spaces.
