Super Group, the multinational betting and gaming operator headquartered in Guernsey with significant operations across Africa and Europe, has reported a 22 per cent increase in revenue for the financial year ending 31 December 2025. According to the company’s latest trading update, total revenue rose by approximately 396.8 million dollars to reach 2.2 billion dollars, aligning with previously issued guidance of between 2.17 billion and 2.27 billion dollars. The performance reflects sustained growth across key African markets and the group’s continued geographic recalibration.
Africa was central to the year’s expansion, with regional revenue increasing by 27 per cent. The company identified Botswana as a significant contributor following its market entry in February 2025. The launch forms part of a broader continental strategy that has prioritised regulated, high growth jurisdictions and localised product offerings. Super Group has also introduced a stablecoin product in South Africa, positioning itself within the evolving digital payments landscape and seeking to respond to growing consumer interest in alternative financial instruments.
Group chief executive Neal Menashe described 2025 as a notable year for operational consolidation. The company completed its exit from remaining United States markets in July 2025, citing long term profitability considerations. This decision marked a shift towards concentrating capital and operational focus on markets where the group anticipates more durable competitive advantages. Average monthly customers increased by 17 per cent to 5.6 million, compared with 4.8 million in the previous year, indicating broad based customer acquisition and retention.
Profit before tax rose by 74.6 per cent to 355.9 million dollars. Adjusted earnings before interest, tax, depreciation and amortisation reached 559.5 million dollars, compared with 356.8 million dollars in 2024. These results were consistent with guidance issued in January 2026, when the company projected adjusted EBITDA of between 555 million and 565 million dollars. As of 31 December 2025, Super Group reported cash and cash equivalents of 513 million dollars, underscoring balance sheet liquidity.
Fourth quarter performance presented a more nuanced picture. Revenue for the final quarter increased by 8 per cent year on year to 578 million dollars, although the company acknowledged that this outcome fell below internal expectations. Adjusted EBITDA for the quarter rose to 139 million dollars from 125.9 million dollars in the corresponding period of 2024. However, profit before tax declined to 95.1 million dollars from 103.3 million dollars.
Regional dynamics during the fourth quarter reflected differentiated performance across product segments. European revenue grew by 23 per cent, with the United Kingdom reporting a 37 per cent increase and Spain recording 5 per cent growth. African revenue rose by 7 per cent, while North America excluding the United States increased by 10 per cent. Asia Pacific revenue expanded by 6 per cent, despite a 5 per cent decline in New Zealand.
Online casino operations outside the United States generated revenue of 473 million dollars in the fourth quarter, representing a 19 per cent increase. Europe recorded 33 per cent growth in this segment, Africa 28 per cent and Canada 11 per cent. The United Kingdom and Ghana each registered 41 per cent increases in online casino revenue, illustrating the strength of digital gaming verticals in both mature and emerging markets.
By contrast, sports betting revenue outside the United States declined by 20 per cent to 95 million dollars. The company attributed this contraction to customer favourable sporting outcomes in December, including fixtures linked to the Africa Cup of Nations, the UEFA Champions League and the English Premier League. Such volatility is characteristic of sportsbook operations, where margins can fluctuate in response to event outcomes.
Looking ahead, Super Group has set guidance for financial year 2026 of at least 2.55 billion dollars in revenue, implying growth of more than 15 per cent, and adjusted EBITDA of approximately 680 million dollars, representing an anticipated increase of 21.5 per cent. Management has indicated that the forthcoming FIFA World Cup tournament and reinvestment into high growth markets are expected to support this trajectory.
Chief financial officer Alinda van Wyk stated that the 2025 results demonstrate the scalability of the group’s operating model and the effect of disciplined capital allocation. The company maintains that continued customer momentum and operational leverage underpin its forward projections.
Super Group operates brands including Betway and Spin, with activities spanning multiple African jurisdictions, Europe and parts of the Americas. Further corporate information is available via the company’s official site at https://www.sghc.com. As African gaming markets continue to formalise regulatory frameworks and digital infrastructure deepens across the continent, the company’s recent performance underscores the growing economic significance of African consumer markets within global gaming portfolios.
From a Southern African perspective, the expansion into Botswana and the strengthening of operations in South Africa and Ghana reflect broader regional trends in digital adoption, financial innovation and youth driven consumer demand. While challenges persist, including regulatory harmonisation and responsible gaming oversight, the data released by Super Group indicates that African markets are increasingly central rather than peripheral to global corporate strategy.
