The African tourism industry took a step forward on Monday, as the iconic African leisure trade show, Africa’s Travel Indaba, began in Durban, KwaZulu-Natal. South African Minister of Tourism Patricia de Lille called for collaboration between African countries to grow the tourism sector, adding that the event provides an opportunity for face-to-face interactions, networking, sharing ideas and forging partnerships that will enhance the industry’s recovery. Over 20 African countries are participating in the event, which will end on Thursday, and more than 350 tourism products are on display.
“We are determined to drive the recovery of the tourism industry and to ensure that we continue to contribute to creating jobs and growing the continent’s economy. It is vital that we work together to promote Africa as a preferred tourist destination for both leisure tourism and business events,” said de Lille. “The public and private sectors must unite to showcase the continent’s diverse offerings and leverage technology, spur innovation, and create memorable experiences for visitors.”
The event was welcomed by KwaZulu-Natal Province Premier Nomusa Dube-Ncube, who encouraged delegates to visit various resorts during their stay to explore the province. She noted that tourism is one of the priority areas used to recover from COVID-19. “Africa’s Travel Indaba is a welcome boost for KwaZulu-Natal. It is an appropriate opportunity for our country and province to reenter the world stage and through tourism, to rekindle and enhance the prospects of our economic growth and employment creation,” she said.
Africa’s Travel Indaba is an important platform for creating market access for the vast array of African leisure tourism products. The trade show was preceded by a dedicated Business Opportunity Networking Day (BONDay), which aimed to create a platform for thought leadership, knowledge sharing and obtaining the latest in global trends and local insights. The BONDay program was developed in close collaboration with global tourism organizations, continental experts, as well as industry associations.
The event provides an opportunity for the African tourism industry to showcase its rich history, meandering mountains, authentic Zulu culture, renowned World Heritage sites and vibrant city nightlife. “We are ready to welcome the world to the Zulu Kingdom and let our story shine,” said Dube-Ncube.
The African tourism industry has suffered greatly due to the COVID-19 pandemic, and events such as Africa’s Travel Indaba are vital in driving the industry’s recovery. Through collaboration and innovation, African countries can promote the continent as a preferred tourist destination and enhance economic growth and job creation.
